# Consumer simulations for the decisions that shape demand.

We use real data to recreate the consumer base as a population of digital agents. The population is further calibrated against your proprietary data. This lets you simulate a decision and predict how the market will respond before you act. Your teams design, run and compare simulations directly on the platform.

## People are good at describing their habits. But they are far less accurate at predicting their next choice.

Price, timing, alternatives and social influence can all change the outcome. This is why stated intent often differs from real behaviour.

LARP builds on market research as a foundation, then models these conditions instead of relying on stated answers alone.

## One population, different questions.

- **Campaigns:** Which campaign performs best with young people aged 18 to 28?
- **Marketing:** Which of the six campaign messages do young parents even notice?
- **Pricing:** On which products can we raise the margin without losing sales?
- **Promotions:** Which promotion lifts sales without teaching shoppers to wait for a discount?

We build thousands of synthetic agents into populations and cohorts, each based on real data. Each with their own background, habits and values.

- single mother, four kids, income €1,700
- student, part-time job, splits rent with two flatmates
- retired machinist, fixed pension, owns his home

Our current results show a median 90% correlation with actual outcomes.

On the questions where the two disagreed, the simulation was closer to what shoppers actually did.

## Predict the future.

Schedule a walkthrough and see how the simulations answer questions like yours.

[Contact Us](https://larpagents.com/en/demo)

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© 2026 LARP AI d.o.o., Zagreb · Ulica Ivana Šveara 1, Zagreb · lujo@larpagents.com · [LinkedIn](https://www.linkedin.com/company/larpagents/)

[Hrvatska verzija](https://larpagents.com/index.md)