CAMPAIGNS
Which campaign performs best with young people aged 18 to 28?
Consumer simulations for the decisions that shape demand.
People are good at describing their habits.
But they are far less accurate at predicting their next choice.
Stated behaviourPredicted behaviourTrue behaviour
Price, timing, alternatives and social influence can all change the outcome. This is why stated intent often differs from real behaviour.
LARP builds on market research as a foundation, then models these conditions instead of relying on stated answers alone.
MARKETING
Which of the six campaign messages do young parents even notice?
PRICING
On which products can we raise the margin without losing sales?
PROMOTIONS
Which promotion lifts sales without teaching shoppers to wait for a discount?
We build thousands of synthetic agents into populations and cohorts, each based on real data.
Each with their own background, habits and values.
IVANA, 38, RIJEKA
single mother, four kids, income €1,700
We ran a large Croatian FMCG producer's study on our simulated population, and the results reached an average Spearman correlation of 84% with those of the original study.
On the questions where the two disagreed, the simulation was closer to what shoppers actually did.
Predict the future.
Schedule a walkthrough and see how the simulations answer questions like yours.