LARP is a consumer simulation company building digital populations to predict how markets respond before decisions are made.

We use real-world data to recreate consumer markets as populations of synthetic agents. These populations can be calibrated with company data and used to test pricing, products, messaging and other decisions before they reach the market. Because each agent carries the habits and constraints of a real person, the results track what individuals actually do rather than what they say they would do.

Founded in 2026, we are a small team of researchers based in Croatia. Our clients include leading companies in Southeast Europe across retail, consumer goods, telecommunications and logistics.